Sewagati: Jurnal Pengabdian Masyarakat Indonesia
Vol. 2 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Indonesia

Implementasi Penggunaan Katalog Untuk Strategi Pemasaran Digital Pengembangan Usaha Masyarakat Di Sektor Lahan Gambut

Deanisa Herawati Putri (Unknown)
Dita Atasa (Unknown)



Article Info

Publish Date
13 Dec 2023

Abstract

Communities around peat restoration lands are still relatively low in welfare. The presence of the Badan Restorasi Gambut dan Mangrove is a new hope in empowering the businesses of the surrounding community groups. The community groups initially still used traditional marketing techniques and did not have promotional tools to introduce their business products. The limited ability to use digital technology is one of the challenges in digital marketing. Empowerment is carried out by providing assistance, especially in the field of marketing with catalogues. The community group catalogue was prepared through several stages, such as planning, data collection, product branding, product photos, catalogue design and publication. The empowerment activities were held for community business groups around BRGM peat restoration areas such as Riau, Jambi, South Sumatra, Central Kalimantan, West Kalimantan, South Kalimantan, and Papua. The purpose of making catalogues is to encourage community group businesses to be known by the wider community.

Copyrights © 2023






Journal Info

Abbrev

sewagati

Publisher

Subject

Social Sciences Other

Description

SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam pembangunan, pemberdayaan masyarakat atau pelaksanaan ...