Journal of Economics, Business, Management, Accounting And Social Sciences
Vol. 2 No. 3 (2024): MARCH 2024

PENGARUH WORD OF MOUTH (WOM) DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMEBLIAN PADA MINIMARKET SINAR BULAN

Sadiqin, Amin (Unknown)
Perdana, Buyung Cahya (Unknown)
Arvita, Rizki (Unknown)
Hariono, Jefri (Unknown)

Article Info

Publish Date
10 Apr 2024

Abstract

The aim of this study is to determine and analyze the influence of word of mouth and product diversity variables on purchasing decisions at Sinar Bulan minimarket. The research population consists of Sinar Bulan minimarket consumers. A sample of 100 people was taken using random sampling techniques. The research results prove that both word of mouth and product diversity have a positive and significant partial effect on purchasing decisions at Sinar Bulan minimarket. Furthermore, word of mouth and product diversity simultaneously have a positive and significant effect on purchasing decisions at Sinar Bulan minimarket. The magnitude of the influence of word of mouth and product diversity on purchasing decisions at Sinar Bulan minimarket is 44.8%.

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Journal Info
Journal of Economics, Business, Management, Accounting And Social Sciences
Website

Abbrev

jebmass

Publisher

PT. Putra Jawa Mulya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS) offers a theoretical and practical scientific discourse on accounting, business, management, and economic concerns. The themes covered in the articles published in this publication range from the outcomes of ...