DIJB (Diponegoro International Journal of Business)
Vol 6, No 2 (2023)

The relationship between customer experience, customer satisfaction, customer trust, and customer loyalty in tourism destination

Huddin, Muhammad Nurhaula (Unknown)
Kurnia, Denny (Unknown)
Deviyantoro, D (Unknown)
Nafiudin, N (Unknown)

Article Info

Publish Date
31 Jan 2024

Abstract

This research aims to identify the relationship between customer experience, customer satisfaction, customer trust, and customer loyalty on loyalty tourism destination in Banten Province, Indonesia. This research was conducted using a quantitative approach through an online survey with 299 respondents, with SEM Amos to analyze the data. The results show that customer experience has a positive influence on consume trust, customer satisfaction a positive influence on consumer trust, customer experience has a positive effect on customer loyalty, customer satisfaction a positive effect on customer loyalty and customer trust a positive effect on customer loyalty.

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Journal Info
DIJB (Diponegoro International Journal of Business)
Website

Abbrev

ijb

Publisher

Universitas Diponegoro

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Diponegoro International Journal of Business (DIJB) is a biannually peer-reviewed journal issued by Department of Management, Faculty of Economics and Business, Universitas Diponegoro. DIJB aims to be the media for publishing empirical issues related to business studies. DIJB invites manuscripts in ...