Borobudur Communication Review
Vol 3 No 1 (2023)

Pelanggaran Etika Pariwara Indonesia dalam Feed Instagram Ms Glow Men

Putra, Justin Mahendra (Unknown)
Dias, Ega (Unknown)
Hakiim, Naufal (Unknown)

Article Info

Publish Date
01 Jun 2023

Abstract

This research aims to analyze violations of Indonesian Advertising Ethics in the Ms Glow for Men Instagram feed. This study used a descriptive qualitative method. This analysis was used to identify violations of Indonesian Advertising Ethics that occurred in the Ms Glow for Men Instagram feed advertisement. This research found that there was a violation of Indonesian Advertising Ethics because animated characters were used as content that gave a bad image because it showed racism towards these characters. This advertisement also has the potential to violate the Copyright Act.

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Journal Info
Borobudur Communication Review
Website

Abbrev

bcrev

Publisher

Universitas Muhammadiyah Magelang

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Borobudur Communication Review, publishes research and innovative ideas on communication. Borobudur Communication Review is published by Department of Communication, Muhammadiyah Magelang University. Borobudur Communication Review covers the following fields: digital communication, digital PR, ...