MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Pengaruh Kualitas Produk Dan Citra Perusahaan Terhadap Kepuasan Pelanggan CV. UI3 Media Palembang

Dwijayanti, Suci (Unknown)
Pramuditha, Charisma Ayu (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

This study ains to analyze the effect of product quality and corporate image on customer satisfaction at CV. UI3 Media Palembang. The population of this research is the consumers of CV. UI3 Media Palembang. The sample used in this study was 168 using the slovin formula. In this study, using multiple linear regression analysis techniques to test hypotheses and data management using SPSS 21. The result showed that product quality, and corporate image have a partial effect on customer satisfaction at CV. UI3 Media Palembang. Simultaneously shows that there is an influence of product quality and corporate image have an affect on customer satisfaction at CV. UI3 Media Palembang.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...