MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Analisis Faktor-Faktor Yang Berpengaruh Terhadap Kepuasan Pelanggan Martabak Padang Pak Jee

Sari, Miranti Kusuma (Unknown)
Kasih, Yulizar (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

The purpose of this research is to examine partially and simultaneously the effect of product quality, service quality, and price on customer satisfaction of Martabak Padang Pak Jee. The sample used was 220 samples. Data collection methods with a questionnaire using a Likert measurement scale. The research approach uses a quantitative approach. Non probability sampling is a technique for sampling with purposive sampling method. The results showed that partially the independent variable had an effect on the dependent variable. Simultaneously, the independent variable affects the dependent variable.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...