MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Pengaruh Harga dan Promosi Terhadap Kepuasan Konsumen Toko Bunga di Kota Palembang

Lauwson, Maria Angel (Unknown)
Megawati, Megawati (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

The purpose of this study was to analyze the price and promotion that affect consumer satisfaction of flower shops in Palembang city, and to find out the price and promotion that affect consumer satisfaction in Palembang city. Collecting data in this study by distributing questionnaires to 100 respondents. Sampling using non probability sampling with purposive sampling method with the help of SPSS 25. Partial test results show that price and promotion have a significant positive effect on customer satisfaction with a value of 0.000 <0.050. The simultaneous test proved 95,868 with a significant value of 0.000, which means that the price and promotion variables have a positive and significant effect on customer satisfaction.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...