MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Pengaruh Aksesibilitas dan Sales Promotion Terhadap Kunjungan Wisata Olahraga JSC Bowling Center

Marchelino, Wendy (Unknown)
Widagdo, Herry (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

The aim of this research is to evaluate the impact of Accessibility and Sales Promotion on the Decision to Visit the JSC Bowling Center Sports Tourism, both partially and simultaneously. The data collection method applied involved distributing questionnaires to 392 respondents. This research uses descriptive research, with a non-probability sampling technique using the purposive sampling method and supported by the SPSS 25 application. The results of the research show that the partial test (t-test) shows a positive and significant impact of the Accessibility and Sales Promotion variables on the decision to visit. Meanwhile, the simultaneous test (F-test) proves that the independent variables, namely Accessibility and Sales Promotion, positively and significantly influence the dependent variable, namely the decision to visit.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...