MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Pengaruh Desain Produk Dan Harga Terhadap Keputusan Pembelian di Gallery Sriwijaya Palembang

Ramadhani, Nabila Putri (Unknown)
Lestari, Retno Budi (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

This research aims to determine the influence of product design and price on purchasing decisions at the Sriwijaya Gallery in Palembang. Respondents were buyers from Gallery Sriwijaya with a sample of 240 respondents. The results of the research are that product design and price have a positive and significant effect on purchasing decisions at Gallery Sriwijaya partially or simultaneously.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...