MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Ms Glow Palembang

Rizkiana, Rina (Unknown)
P, Charisma Ayu (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

This research was conducted to see the effect of service quality and product quality on customer loyalty at Ms. Glow Palembang. The sample size taken was 267 respondents with purposive sampling method. The data analysis technique used in this study was multiple linear regression analysis method with SPSS Statistics 21 software carried out to analyze the research data. The partial test results (t test) show the results of Service Quality has a significant value of 0.000 <0.05. and product quality variables have a significant value of 0.000 <0.05. Service Quality and Product Quality in the simultaneous test (f test) simultaneously have a significant effect on customer loyalty with a sig number of 0.000 <0.05.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...