MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Faktor Yang Mempengaruhi Loyalitas Pelanggan Pada Bengkel Abun Motor Palembang

Alexander, Martin (Unknown)
Artina, Nyimas (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

The purpose of this study is to determine the effect of price and quality of customer loyalty services in Abun Motor Palembang workshop. Data collection for this study distributed questionnaires to 200 respondents. Sampling using nonprobability sampling with purpsosve sampling method with the help of SPSS 23. The partial test results show that price and service quality have a significant positive effect on customer loyalty with a value of 0.000 < 0.05. Simultaneous tests prove that the F value is 119,255 with 0.000 significant values which means that price variables and service quality can be said to have a positive effect and significance on customer loyalty.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...