MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Pengaruh Personal Selling, Harga Terhadap Kepuasan Pelanggan Mulia Gold Palembang

Putri, Martha Bella Chandra (Unknown)
Megawati, Megawati (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

The aim of this research is to measure influence Personal Selling, Price on Customer Satisfaction Mulia Gold Palembang. This research is quantitative research using the previous measurement scale. The population in this research is consumers of the Mulia Gold Palembang Jewelry Shop in 2022, namely 600 consumers with a sample size of 100 respondents. The data source used is primary data obtained from the results of distributing questionnaires to respondents and secondary data used is in the form of the profile, history and organizational structure of Mulia Gold Palembang Jewelry Shop. The results of this research show that the variables Personal Selling and Price influence Customer Satisfaction at the Mulia Gold Palembang Jewelry Store.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...