MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Pengaruh Kepuasan Pelanggan Dan Citra Merek Terhadap Loyalitas Pelanggan Bengkel Mobil Di Kota Palembang

Teddy, Vincent Colin Jatmiko (Unknown)
Megawati, Megawati (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

this research aims to find out how customer satisfaction and brand image influence customer loyalty at car repair shops in Palembang City. The samples used in this research were people who had used car repair services in Palembang City, the number of samples taken was 257 respondents. The research method used in this research is a quantitative method. Determination of the sample using the purposive sampling method. The type of data used is primary data and the analysis method used is multiple linear regression with the SPSS application. The results of this research show that the variables of customer satisfaction and brand image have a positive and significant effect on customer loyalty at car repair shops in Palembang City

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...