Iqtisadie: Journal of Islamic Banking and Shariah Economy
Vol. 4 No. 1 (2024): Maret 2024

Pengaruh Corporate Social Responsibility dan Corporate Image terhadap Loyalitas Nasabah BRI Cabang Jember

Ashlah, Izzul (Unknown)
Slamet Wijiono (Unknown)
Miftashul Imaroh (Unknown)

Article Info

Publish Date
29 Mar 2024

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh corporate social responsibility (CSR) dan corporate image terhadap loyalitas nasabah BRI Cabang Jember. Penelitian ini mengunakan metode kuantitatif, menggunakan teknik purposive sampling menggunakan kriteria khusus dalam penentuan sampel yakni menjadi nasabah BRI dan menerima CSR yang telah disalurkan, sampel yang digunakan sebanyak 100 orang. Data diolah menggunakan SPSS dan menunjukkan hasil bahwa (1) corporate social responsibility berpengaruh positif dan signifikan terhadap loyalitas nasabah BRI Cabang Jember, (2) corporate image berpengaruh positif dan signifikan terhadap loyalitas nasabah BRI Cabang Jember.

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Journal Info
Iqtisadie: Journal of Islamic Banking and Shariah Economy
Website

Abbrev

iqtisadie

Publisher

Sekolah Tinggi Agama Islam Al Fithrah

Subject

Economics, Econometrics & Finance

Description

that Journal is published twice a year every March and September. This journal contains studies on bank and non-bank Islamic financial institutions and Islamic economics. This journal can be accessed openly which means that all the content available is freely accessible at no cost, either to the ...