JURNAL MANAJEMEN BISNIS
Vol. 11 No. 2 (2024): September

Internal and External Factors on the Performance of Halal Food MSMEs in Bekasi Regency

Widyastuti, Tri (Unknown)
Rianto, Muhammad Richo (Unknown)
Pitoyo, Bayu Seno (Unknown)



Article Info

Publish Date
12 Aug 2024

Abstract

This study analyzes the performance of halal food MSMEs in Bekasi Regency. Internal factors of information technology and external factors of cooperation influence the performance of MSMEs. The unit of analysis in this study amounted to 100 halal food MSME players in Bekasi Regency. The findings in this study further strengthen the findings of previous studies where internal factors of information technology affect the performance of MSMEs with a p-value of 0.009 and external factors of cooperation affect the performance of MSMEs with a p-value of 0.000. This study further strengthens previous findings regarding information technology and cooperation. This research is new to previous research conducted on the halal food industry in the Bekasi district. The selection of internal variables with the Resource Base View (RBV) and Market Base View (MBV) theories is a novelty in this study.

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Journal Info

Abbrev

JMB

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan ...