<![CDATA[Zakat is not only relates to ilahiyah worship but also relates to muamalah which has social and economics value. Since, Indonesia has large Muslim population, it supposes to has large amount of zakat. However, the actual recorded zakat collection is still very far from the potency. This study aims to determine the characteristics of muzakki who pay zakat at BAZNAS Jambi City and to analyze the influence of accountability, transparency, and zakat literacy variables on muzakki's trust. The sampling technique used purposive sampling through simple random sampling techniques obtained as many as 100 respondents. Research data was obtained through questionnaires distributed to muzakki who pay zakat at the Jambi City National Amil Zakat Agency (BAZNAS). The analytical method used in this research is multiple linear regression. Accountability, transparency, and zakat literacy parsial and simultaneously have a positive and significant effect on muzakki's trust with a sig value of 0.01 <0.05. ]]>
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