Jobmark: Journal of Branding and Marketing Communication
Vol. 1 No. 1 (2019): JOBMARK Vol 1 No 1 (July-December 2019)

Jakarta’s City Branding through Microsites: An International Communities Perspective

Indahsari, Rainy Syafitri (Unknown)

Article Info

Publish Date
03 Jul 2019

Abstract

The data from Central Bureau of Statistics (BPS, 2015) shows that the number of international tourists visiting Indonesia stood at more than nine million visitors in 2014, with 7.2 percent of average year-on-year growth. However, President Joko Widodo wants to significantly increased this numbers and attracts more international visitors, setting a much higher target of at least 20 million international visitors by 2019. This a significant increase in short time will need strong cooperations and supports from local goverments and all of stakeholders from tourism sector.

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Journal Info
Jobmark: Journal of Branding and Marketing Communication
Website

Abbrev

JOBMARK

Publisher

Universitas Bakrie

Subject

Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

Description

Jobmark: Journal of Branding and Marketing Communication, published by the Graduate School of Communication, Universitas Bakrie, is an interdisciplinary journal that focuses on branding, all aspects of marketing communications, brand management, brand communications, brand cultural studies, brand ...