Jobmark: Journal of Branding and Marketing Communication
Vol. 2 No. 2 (2021): JOBMARK Vol 2 No 2 (January-June 2021)

Destination Branding of Ternate City in Communicating the Tourism Values

Liandri, Anisa Kadriah Sabanur (Unknown)
Alifahmi, Hifni (Unknown)

Article Info

Publish Date
21 Jan 2021

Abstract

Destination branding is a concept that aims to build or improve the quality of a tourist destination. Ternate is one of the destinations in eastern Indonesia with potential in the tourism sector and is currently actively developing strategies to increase tourist visits. This article investigates the efforts of the Ternate tourism board in building a destination branding strategy to promote Ternate's tourism potential. Data was collected using observation methods and in-depth interviews with tourism officials and local community members. The results of this study reveal that the Ternate City Tourism Office applies destination branding by building integrated tourist destinations to become national tourism objects.

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Journal Info
Jobmark: Journal of Branding and Marketing Communication
Website

Abbrev

JOBMARK

Publisher

Universitas Bakrie

Subject

Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

Description

Jobmark: Journal of Branding and Marketing Communication, published by the Graduate School of Communication, Universitas Bakrie, is an interdisciplinary journal that focuses on branding, all aspects of marketing communications, brand management, brand communications, brand cultural studies, brand ...