JURNAL ILMU BUDAYA
Vol. 12 No. 1 (2024): Jurnal IlmuBudaya

MENINGKATKAN DIGITAL LITERASI DAKWAH ISLAM BAGI PEREMPUAN: ANALISIS STRATEGI TUESDAY LOVE LETTER AIDA AZLIN MELALUI EMAIL SUBSCRIPTION: -

Latika Amatullah, Alysa (Unknown)



Article Info

Publish Date
14 Mar 2024

Abstract

Digital literature emerges as a phenomenon that reflects technological advancements, offering new ways to convey messages, values, and stories, particularly in the context of Islamic Da'wah. This research focuses on the utilization of email subscriptions as a tool for digital literacy, providing not only information and updates but also creating relevant content. The case study of Aida Azlin highlights how digital literature, through Tuesday Love Letters, captivates Muslim women with visual dramatization elements in her Da'wah activities. The analysis of four letters in December 2023 reveals five themes, incorporating the use of images, colors, emojis, typography, and downloadable images to enhance the reader's experience. The combination of compelling content and aesthetic design not only adds value in terms of additional income but also opens opportunities for the advancement and development of digital literature.

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Journal Info

Abbrev

jib

Publisher

Subject

Arts

Description

Jurnal Ilmu Budaya (JIB) adalah jurnal ilmiah yang diterbitkan oleh Departemen Sastra Prancis Fakultas Ilmu Budaya Universitas Hasanuddin. JIB terbit secara berkala dua kali dalam setahun, periode Juni dan Desember. JIB memuat hasil-hasil penelitian dan kajian dalam bidang ilmu bahasa dan budaya ...