Jurnal Abdimas Komunikasi dan Bahasa
Vol. 3 No. 1 (2023): Juni 2023

Perancangan Logo UMKM untuk Branding sebagai Identitas Baru

Rahmawati, Ayu (Unknown)
Nurul Husna, Ade Irvi (Unknown)



Article Info

Publish Date
30 Jun 2023

Abstract

Branding in UMKM can increase the level of sales in the market, and branding also has advantages, because in the Indonesian economic sector which is growing rapidly in the business world, namely UMKM. As in packaging, there are mixed logos, names, terms, or designs that are determined or intended to be used in branding in creating a new identity. In RT 05 Cihanjawar Village, it turns out that there are no UMKM yet, so students are helped to develop UMKM and one of them is by making a logo for branding as a new identity that there is Kicimpring UMKM in RT 05. The method used is an approach to residents who will open UMKM to make a logo as a branding for the marketing process. Besides that, it also explains the importance of a logo for a product. So that the result of his dedication is the formation of a logo for Kicimpring UMKM that is in accordance with the request of the business owner.

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Journal Info

Abbrev

abdikom

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Abdimas Komunikasi dan Bahasa merupakan Jurnal Pengabdian kepada Masyarakat yang pertama kali publikasi tahun 2021 dengan ISSN (Elektronik) No 2776-4737 dari Lembaga Ilmu Pengetahuan Indonesia. Jurnal Abdimas Komunikasi dan Bahasa merupakan jurnal hasil Pengabdian Kepada Masyarakat dengan ...