<![CDATA[The rapid proliferation of financial technology (FinTech) in our nation holds the promise of not only boosting financial inclusivity but also significantly improving overall financial efficiency. Despite the undeniable impact of FinTech on the future of the financial industry, its widespread acceptance remains uncertain, largely due to customer apprehensions surrounding associated risks. This research adopts a qualitative research framework to delve deeply into this subject matter. The primary research methodology employed involves conducting in-depth interviews as the principal means of data collection. The core objective of this research is twofold: first, to evaluate the significance of Financial Technology (FinTech), and second, to delineate the hurdles confronted by banks offering branchless banking services in Pakistan during the integration of FinTech. its particular focus lies on microfinancing institutions. The study's findings underscore the potential of FinTech to bolster financial inclusion and to address economic disparities among marginalized segments of society. To harness this potential effectively, it is imperative to promote financial literacy through a multifaceted approach encompassing workshops, online resources, media campaigns, and community leaders. This multifaceted strategy empowers individuals, enabling them to make well-informed financial decisions in the digital age.]]>
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