Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi)
Vol 25 No 2 (2023): Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi)

Pemanfaatan Media Sosial Sebagai Alat Komunikasi Strategis Oleh Menteri Di Indonesia

anggara, reksi (Unknown)
Al Hamdi, Ridho (Unknown)
Suswanta (Unknown)



Article Info

Publish Date
04 Jan 2024

Abstract

This study aims to analyze the social media accounts of Ministers in Indonesia as a means of delivering information to the public. We analyzed two Twitter accounts of Indonesian ministers who were considered to have millennial style and were active on social media, namely Erick Tohir as Minister of SOEs and Sandiaga Salahuddin Uno as Minister of Tourism and Creative Economy. The data obtained is the second Twitter post of the Minister from September 2019 to June 2023. The method in this study uses qualitative content analysis with the Nvivo 12 Plus analysis tool. The results of this study show that Erick Tohir conveyed a number of information about global cooperation, increasing dividends, and the role of SOEs for society. Meanwhile, Sandiaga Salahuddin Uno provided information on a number of bilateral relations cooperation, creative economy, and visits to various leading destinations. By looking at the number of comments, retweets, likes, and views on the average post, we conclude that Erick Tohir's communication on Twitter has a greater public response than Sandiaga Salahuddin Uno.

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Journal Info

Abbrev

IPTEKKOM

Publisher

Subject

Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal IPTEK-KOM : Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi merupakan jurnal penelitian dalam bidang komunikasi dan teknologi informasi yang diterbitkan oleh Balai Pengkajian dan Pengembangan Komunikasi dan Informatika (BPPKI) Yogyakarta. BPPKI Yogyakarta adalah Unit Pelayan Teknis di bawah ...