Udayana Journal of Social Sciences and Humanities (UJoSSH)
Vol 7 No 2 (2023): Vol 7 No 2 (2023): UJoSSH, September 2023

COMMUNICATION ACCOMMODATION STRATEGIES IN JOE BIDEN’S ELECTION ACCEPTANCE & VICTORY SPEECH

Rahadigama, I Putu Pandu (Unknown)



Article Info

Publish Date
26 Jan 2024

Abstract

This study is entitled COMMUNICATION ACCOMMODATION STRATEGIES IN JOE BIDEN’S ELECTION ACCEPTANCE & VICTORY SPEECH. The aims is to identify the types of communication accommodation strategy are used by Joe Biden in his election acceptance & victory speech and the reason behind the usage of each strategies based on theory by Giles about Communication Accommodation Theory. The data was taken Joe Biden’s Election Acceptance and Victory Speech. The data was collected by documentation method. In analyzing data, the method applied is qualitative method. The data was presented in in the form of sentence using descriptive method. The results show that there were nine divergence strategies and twelve convergence strategies being used in Joe Biden’s speech. Convergence in Joe Biden’s speech is mainly used when he seek for the approval from his audiences, such as addressing his supporters by each social groups that they’re in, and using certain expressions in delivering his message to relate to the people. Meanwhile, by using divergence, Biden created a situation where people would listen to him mentioning about the achievements, the hardwork, and the pledge that he and the other notable individuals have under their name.

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Journal Info

Abbrev

UJoSSH

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Udayana Journal of Social Sciences and Humanities (UJoSSH) is an international and an open access journal which is published by Research and Community Services Institutes of Udayana University. UJoSSH focuses on the development of the humanities studies and social sciences. The aim of our journal is ...