Jurnal Manajemen dan Agribisnis
Vol. 21 No. 2 (2024): JMA Vol. 21 No. 2, July 2024

Balancing Rural Development and Corporate Image: Evidence From Social Responsibility Performance in Agriculture Program of Mining Company

Sitompul, Firdaus Marihot (Unknown)
Simanjuntak, Megawati (Unknown)
Nurhayati, Popong (Unknown)



Article Info

Publish Date
31 Jul 2024

Abstract

Background: Mining companies naturally have the potential to harm the environment, and CSR is a step towards achieving a good image. The harmony and balance between corporate image and rural development through social welfare indicators is an essential aspect of mining companies’ CSR practices. Purpose: This study aims to analyze the performance of the agriculture CSR program on the corporate image and social welfare of mining companies. Design/methodology/approach: Using Structural Equation Modeling (SEM) analysis techniques based on partial least squares (PLS), this study employed purposive sampling to determine the research sample based on one criterion. The sample consisted of 97 out of 117 program recipients.Findings/Result: The findings show that the economic, social, and environmental performance of CSR programs in the agricultural sector positively and significantly influences corporate image and social welfare. Further analysis of the formulation of farming business analysis indicates that mining companies' CSR programs in agriculture can be assessed as sustainable.Conclusion: The three performance aspects of the agricultural CSR program affect the corporate image and social welfare of mining companies.Originality/value (State of Art): This research presents novelty in the management field with empirical research findings, especially related to the comprehensive influence on mining companies and surrounding communities by the three performances of the agricultural CSR programs implemented, which were not explored before. Keywords: agriculture program, corporate image, corporate social responsibility performance, mining company, social welfare

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Journal Info

Abbrev

jmagr

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian ...