Dharma: Jurnal Pengabdian Masyarakat
Vol 5, No 1 (2024): Mei

EDUKASI PEMANFAATAN TEKNOLOGI E-COMMERCE DALAM PEMASARAN PRODUK KELOMPOK SWADAYA MASYARAKAT DI KOTA PONTIANAK

Heniwati, Elok (Unknown)



Article Info

Publish Date
04 Jun 2024

Abstract

Knowledge about marketing products and services by utilizing e-commerce technology is an obstacle faced by Kelompok Swadaya Masyarakat (KSM), encompassed in the Kotaku program, which Bappeda manages in the Pontianak City area, West Kalimantan Province. Thus, we conduct community service activities to give them an understanding of what and how e-commerce is helpful for marketing products or services. The PKM method used lectures and interactive discussions between the PKM team and participants. The results of the activity showed an increase in the understanding of participants regarding the role of e-commerce in supporting the marketing of their products or services. The next step is to provide assistance activities for KSM to create e-commerce for each existing KSM.

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Journal Info

Abbrev

dlppm

Publisher

Subject

Social Sciences

Description

Jurnal Dharma memiliki fokus utama pada pengembangan ilmu-ilmu di ranah pengabdian kepada masyarakat. Lingkup ranah pengabdian kepada masyarakat antara lain meliputi pelatihan, pemasaran, keamanan pangan lokal, Teknologi Tepat Guna (TTG), desain, pemberdayaan masyarakat, akses sosial, daerah ...