Analisis Komunikasi Kreatif Bank Mandiri Melalui Pemanfaatan Media Sosial Youtube Pada Iklan “Jadi Lebih Baik”

Hana, Aulia Fadhilah
Desrizal
Dewi, Arie
Wulandari, Siti Hardiati

EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Vol. 4 No. 4 (2024): Agustus 2024

Advertising is an important aspect in the business world to attract attention and reach the target audience. The important thing to do in the process of creating a successful advertisement is to do creative communication. This research aims to explore the utilization of creative communication in the advertising process by Bank Mandiri. Through a qualitative descriptive study, this research analyzes the creative communication strategies used in Bank Mandiri's “Jadi Lebih Baik" promotional advertisement on YouTube, and evaluates its effectiveness in attracting audience attention in March 2024. The process of making the "Jadi Lebih Baik" advertisement took one month with brainstorming the entire team. With creative communication in place, the “Jadi Lebih Baik" ad generated many positive responses from a wide audience. The ad received 17 million views on Bank Mandiri's YouTube account