MBR (Management and Business Review)
Vol 7 No 2 (2023): Desember

How to increase customer satisfaction of Mujair Fish Crackers with the IPA-KANO method

Muthiah, Imroatul (Unknown)
Ambarwati, Rita (Unknown)

Article Info

Publish Date
29 Dec 2023

Abstract

This study aims to analyze consumer satisfaction with the IPA-KANO method. This research uses quantitative research where data collection techniques using questionnaire. The respondents used in this study were 100 consumers of processed mujair fish cracker products CV. SARIRAM. The data analysis technique used in this research is the Importance Performance Analysis (IPA) method and Kano is then converted using SPSS. The results of the integration of Importance Performance Analysis (IPA) and the Kano model show that there are 12 attributes that fall into the category to be maintained and the remaining 8 attributes that need attention to improve their performance to increase customer satisfaction.

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Journal Info
MBR (Management and Business Review)
Website

Abbrev

mbr

Publisher

Universitas Kanjuruhan Malang

Subject

Economics, Econometrics & Finance Social Sciences

Description

MBR (Management and Business Review) covers in detail a large variety of topics in management and business. The journal aims to disseminate knowledge derived from the results of empirical research on organizations, people, systems, and events in the field of management and business. The journal ...