MBR (Management and Business Review)
Vol 8 No 1 (2024): Juni

Efek digital marketing terhadap keputusan berkunjung ke obyek wisata dimediasi oleh minat berkunjung

Andini, Rozy Dwi (Unknown)
Nurfarida, Iva Nurdiana (Unknown)
Rusno, Rusno (Unknown)



Article Info

Publish Date
02 Jul 2024

Abstract

The research aims to investigation the influence of digital marketing on the decision to visit tourist attractions, as well as test the mediating role of visiting intention on the influence of digital marketing on the decision to visit tourist attractions. The research sample was 112 people visiting the paralayang Bukit Waung Pantai Modangan in Malang Regency. Data was collected using a questionnaire, and data was analyzed using path analysis. The results of the analysis reveal that digital marketing influences the decision to visit, apart from that digital marketing also influences the intention in visiting, and the interest in visiting is also proven to influence the decision to visit tourists at the paralayang Bukit Waung Pantai Modangan in Malang Regency. Another finding from this research is that intention in visiting mediates the role of digital marketing on visiting decisions.

Copyrights © 2024






Journal Info

Abbrev

mbr

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

MBR (Management and Business Review) covers in detail a large variety of topics in management and business. The journal aims to disseminate knowledge derived from the results of empirical research on organizations, people, systems, and events in the field of management and business. The journal ...