Peranan Endorse “Walls” Terhadap Keputusan Pembelian

Stefani Stefani
Delong Gunawan
Josephine Artanto
Pradana Sinaga
Manisa Manisa

Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis
Vol. 2 No. 1 (2024): Jurnal Manajemen dan Administrasi Bisnis

The study investigates how the "Walls" brand influences consumer purchasing decisions. After the data was collected and analyzed using a regression model, the research investigated the significance of the value of the coefficient and the SIG. The research found that the meaningful value was 7,908, and SIG was below the limit of significance 0.05. This suggests that "Walls" support has a significant impact on customers' choices about what they buy. However, to understand more deeply how "Wells" support directly affects purchasing decisions, more information is needed.