Alhadharah: Jurnal Ilmu Dakwah
Vol. 23 No. 1 (2024)

Dakwah Strategy of YukNgaji Community Towards Hallyu Fans through Korean Nuanced Content

Mutiarani, Afifi (Unknown)
Mufidah, Ghina (Unknown)
Yusuf, Maulana (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

The Korean-themed content produced by the YukNgaji community represents an innovative approach to da'wah in response to global trends. This study aims to analyze YukNgaji community's da'wah strategies targeting "Hallyu" fans through Korean-themed content. The research employed a literature study approach, gathering qualitative data primarily from YukNgaji's social media and using related articles and websites as secondary sources. YukNgaji's da'wah strategies include using popular Korean terms, Korean-themed da'wah media, Korean language classes, and X-School classes. The strategy applied without any element of coercion and does not judge Korean culture fans, but rather uses Korean culture as an approach to make it easier to understand and attractive to Korean culture fans. This research serves as an initial proposes innovations in spreading da'wah to specific participant segments, including Korean culture fans.

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Journal Info
Alhadharah: Jurnal Ilmu Dakwah
Website

Abbrev

alhadharah

Publisher

Universitas Islam Negeri Antasari Banjarmasin

Subject

Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

Description

Alhadharah: Jurnal Ilmu Dakwah promotes normative and empirical inquiry into dakwah and communication. The journal publishes articles in communication and broadcasting Islam, dakwah and media, Islamic counseling, dakwah management, and philosophy of dakwah, as well as articles that approach the role ...