Warmadewa Management and Business Journal (WMBJ)
Vol. 6 No. 2 (2024)

PERAN KUALITAS LAYANAN DAN CUSTOMER EXPERIENCE DALAM MENINGKATKAN KEPUASAN MASYARAKAT

Swara, Ni Putu Kesya Krista Bela Pangky (Unknown)
Suartina, I Wayan (Unknown)
Mahayasa, I Gede Aryana (Unknown)



Article Info

Publish Date
06 Sep 2024

Abstract

This research was conducted with a purpose to determine the influence of service quality and customer experience on community satisfaction. This research took place at the Pandak Gede Village Office in Kediri District, Tabanan Regency. The population in this research is the people of Pandak Gede Village who have received services in 2022 as many as 2,675 people. The sample size determined was 96 respondents using simple random sampling technique. Data collection was carried out by conducting interviews and distributing questionnaires. Instrument testing was carried out using validity and reliability tests. The data analysis technique used is multiple linear regression. The results of the analysis prove that service quality and customer experience partially and simultaneously have a positive and significant effect on community satisfaction.

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Journal Info

Abbrev

wmbj

Publisher

Subject

Economics, Econometrics & Finance

Description

Warmadewa Management And Business Journal (WMBJ), ISSN: 2654-8151 (online) 2654-816X (Print), is a Journal Research of Economiy Science published by Warmadewa Press jointly with Faculty of Economy, Universitas Warmadewa. This journal is also dedicated to provide an intellectual space of scholarly ...