Journal of Secretary and Business Administration
Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis

Pengaruh Harapan Konsumen dan Harga Terhadap Keputusan Pembelian

sukrin, sukrin (Unknown)
Haryanto, Abel (Unknown)

Article Info

Publish Date
29 Aug 2024

Abstract

This study aims to examine the effect of consumer expectations and prices on purchasing decisions. The sample used was 30 respondents. The data analysis technique used multiple linear regression through SPSS version 24. The results showed that consumer expectations partially had a positive and significant effect on purchasing decisions. Then the price partially has a positive and significant effect on purchasing decisions. Consumer expectations and prices simultaneously have a positive and significant effect on purchasing decisions.

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Journal Info
Journal of Secretary and Business Administration
Website

Abbrev

jsab

Publisher

Akademi Sekretari dan Manajemen Taruna Bakti

Subject

Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

The history of the Journal Journal of Secretary and Business Administration (Henceforth JSAB) is established in June 2017. It is created as a medium for practitioners, lecturers, and researchers interested in studying the disciplines of secretary and business administration, both in theory and ...