<![CDATA[The growth of the packaging industry in Indonesia has shown positive growth so that packaging business competition is a dynamic challenge. PT Jaya Prakarsa is a company that focuses on the packaging industry trusted by consumers because the quality and service are the best. However, the company faces obstacles namely declining internal performance and facing fluctuations in company revenue. This research aims to revamp effective strategies for PT Jaya Prakarsa in order to develop its business and compete in a competitive market so as to increase revenue. The type of research used is descriptive qualitative research with SWOT and QSPM methods. The results showed that the company has a profitable role based on the IFE and EFE matrices, with the results of values of 1.606 and 1.304 and placing them in quadrant I so that the recommended strategy is Growth Oriented Strategy. In addition, the results of the SWOT matrix also identify SO's strategies to leverage between internal strengths and external opportunities. Alternative strategies through the QSPM matrix selected through 1 set of SO strategies showed that the highest TAS score was 6,870 with the strategy of utilizing technological advances to produce innovative new products and capitalize on the growth of the wider market.]]>
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