Jurnal Ekuivalensi
Vol. 9 No. 1 (2023): JURNAL EKUIVALENSI

Pengaruh Kualitas Produk, Harga Dan Pelayanan Terhadap Pengambilan Keputusan Pembelian Batako Di Tb. Karya Mandiri

Rizqi, Angguliyah (Unknown)
Alie, R. M Mahrus (Unknown)
Ghofur, Abdul (Unknown)

Article Info

Publish Date
30 Apr 2023

Abstract

This research was conducted to determine the influence of product quality, price and service on decision making to purchase bricks at the Pt. Building Store. Independent Work. This study uses a quantitative approach. The sampling method used was simple random sampling with 80 samples. The type of data used in this research is primary data and secondary data in the form of questionnaires. The data analysis used in this research is classical assumption testing, multiple linear regression and hypothesis testing with the help of SPSS. The results of the research prove that product quality (x1), price (x2), and service (x3) have a positive and significant effect on purchasing decisions (Y). and overall the third variable simultaneously influences purchasing decisions at TB. Independent Work.

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Journal Info
Jurnal Ekuivalensi
Website

Abbrev

Ekuivalensi

Publisher

Universitas Kahuripan Kediri

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The Journal publishes high quality research papers in all fields of finance and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in corporate finance, financial markets and institutions, and investments. Research in ...