At Tawasul: Jurnal Komunikasi dan Penyiaran Islam
Vol 3 No 2 (2024): AT TAWASUL

Pemetaan dan Strategi Komunikasi Pemasaran Smart Village

Darajat, Deden Mauli (Unknown)



Article Info

Publish Date
26 Aug 2024

Abstract

This article answers the question of how the mapping and marketing strategy of smart villages in Sodong Village, Tigaraksa District, Tangerang Regency, Banten Province. This research is part of Community Service using the method, first, the Smart Village framework, second is SWOT analysis used as a basis for designing strategies and work programs. Internal analysis includes an assessment of strengths and weaknesses. Meanwhile, external analysis includes opportunity and threat factors. Mentoring training in Sodong Village was held on October 26, 2022 at the Parahayangan Agung Bhuwana Raksati Temple Hall (PARABHUSATI). This mentoring focuses on village problems that have previously been analyzed by the Research Team using SWOT analysis as a basis for designing strategies and work programs.Keywords: Mapping, Communication, Marketing, Smart Village, Sodong

Copyrights © 2024






Journal Info

Abbrev

at-tawasul

Publisher

Subject

Religion Humanities Social Sciences

Description

AT TAWASUL: Jurnal Komunikasi dan Penyiaran Islam diterbitkan oleh Program Studi Komunikasi dan Penyiaran Fakultas Dakwah dan Komunikasi Institut Ummul Quro Al-Islami Bogor. Jurnal At Tawasul menyediakan tulisan bagi para praktisi dan akademisi untuk mengembangkan teori, penelitian empiris, dan ...