JOPPAS: Journal of Public Policy and Administration Silampari
Vol 5 No 2 (2024): JOPPAS: Journal of Public Policy and Administration Silampari

Peran Pengawasan Komisi Penyiaran Indonesia Aceh (KPIA) terhadap Iklan Obat-Obatan di Televisi Lokal

Yudha, Den Bagus Bima (Unknown)
Fazri, Anhar (Unknown)



Article Info

Publish Date
20 Jun 2024

Abstract

This research aims to determine the actions and role of supervision carried out by KPI Aceh regarding drug advertisements on local television. This is related to role theory, according to Bidle and Thomas, namely the problems that occur in broadcasting. This type of research is descriptive qualitative research. The results of this research found that there are four roles for KPI Aceh's supervision of television broadcasts, especially drug advertisements, namely as a detector of television broadcast content, as a selector, as an effector so that it is by P3SPS, as a communicator. KPI Aceh's supervisory role regarding drug advertisements on local television has also been carried out. In conclusion, there are four roles of KPI Aceh's supervision of the content of television broadcasts, especially drug advertisements, namely as a detector of the content of television broadcasts, as a selector of the content of television broadcasts, as an effector in changing behavior so that it is by P3SPS, as a communicator providing correct information regarding the content: television broadcasts, especially drug advertisements. Keywords: Broadcasting Supervision, KPI Aceh, Television, Drug advertising

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Journal Info

Abbrev

JOPPAS

Publisher

Subject

Humanities Social Sciences

Description

JOPPAS: Journal of Public Policy and Administration Silampari is published by IPM2KPE as an information and communication media for practitioners, researchers and academics who are interested in the field and development public policy and administration .The journal is published annually 2 times ...