Jurnal Informatika Kesatuan
Vol. 1 No. 2 (2021): JIKES Edisi Desember 2021

Pengaruh Kemudahan Bertransaksi, Kepercayaan Konsumen, Dan Persepsi Resiko Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Saat Pandemi Covid-19: Studi Kasus Pada Tokopedia

Sahdi, Muhammad Ferdian Armala (Unknown)
Mulyana, Mumuh (Unknown)
Tobing, Maju Lumban (Unknown)



Article Info

Publish Date
30 Dec 2021

Abstract

The purposes of this study are: 1) To explain and analyze the ease of transactions which have a significant effect on purchasing decisions of E-Commerce consumers during the Covid-19 pandemic, 2) To explain and analyze consumer trust which has a significant effect on purchasing decisions of E-Commerce consumers during a pandemic. Covid-19, 3) To explain and analyze risk perceptions that have a significant effect on E-Commerce consumer purchasing decisions during the Covid-19 pandemic, 4) To explain and analyze the ease of transactions, consumer confidence, and risk perceptions together have a significant effect on decisions E-Commerce consumer purchases during the Covid-19 pandemic. This study uses independent variables (ease of transactions, consumer confidence, and risk perception) and the dependent variable (purchase decisions). The data analysis technique used in this research is a quantitative approach. The object of this research is 100 respondents who have made a purchase transaction at E-Commerce Tokopedia during the covid-19 pandemic (starting from March 2020). To analyze and process the data, this study uses SPSS version 26. The results of hypothesis testing: 1) Ease of Transactions has no significant effect on Purchase Decisions (Y), 2) Consumer Trust (X2) has a significant effect on Purchase Decisions (Y), 3) Risk Perception (X3) has a significant effect on Purchase Decision (Y), 4) Ease of Transaction (X1), Consumer Trust (X2), and Risk Perception (X3) together have a significant effect on Purchase Decision (Y) (by looking at F-count result is greater than F-table). Keywords : Ease of Transactions, Consumer Trusts, Risk Perceptions, Purchase Decisions.

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Journal Info

Abbrev

jikes

Publisher

Subject

Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science

Description

Jurnal Informatika Kesatuan diterbitkan dan dikelola oleh Fakultas Informatika dan Pariwisata bekerjasama dengan LPPM IBI Kesatuan. Jurnal Informatika Kesatuan merupakan media ilmiah yang independen bagi para Dosen dan Peneliti di bidang ilmu Informatika. Terbit dua kali dalam setahun, pada bulan ...