STRATEGI KOMUNIKASI PUBLIC RELATION BUBUR PAK KOMAR

Tamam , M Hapizh

JURNAL SAHID DA'WATII
Vol 2 No 02 (2023): Desember 2023

This research is entitled Public Relations Communication Strategy which is applied by Pak Komar's porridge in increasing consumers. The research object of Pak Komar's porridge is descriptive research, with a qualitative approach. The data were obtained from direct interviews with the owner of Pak Komar's porridge. Also supported by some data from documentation and observation. This study aims to describe the public relations communication strategy carried out by Pak Komar's word of mouth porridge. "Word of mouth" activities, the company makes a community of consumers who are in Cirangkong.