Jurnal Manajemen Bisnis dan Kewirausahaan
Vol. 4 No. 2 (2024): JUNE

Impact Of Service Quality and Location on Customer Satisfaction

Zuhron, Aziz Miftahuz (Unknown)
Wijaya, Rahmad (Unknown)
Fiandari, Yulist Rima (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

This research aims to understand the impact of service quality and location on customer satisfaction. This study uses data analysis, i.e., double linear regression analysis. The results of this study are that the quality of service has a partial and significant impact on customer satisfaction and the location has a Partial and Significant impact on customer satisfaction. Quality of service and location simultaneously affect customer satisfaction. The recommendation for this research is the quality of service in PT. TIKI is improved so that customers are satisfied. And a more strategic location so that customers are satisfied with PT. TIKI.

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Journal Info
Jurnal Manajemen Bisnis dan Kewirausahaan
Website

Abbrev

jamanika

Publisher

Universitas Muhammadiyah Malang

Subject

Decision Sciences, Operations Research & Management

Description

Jamanika is open access journal that published both quantitative and qualitative research articles related to the fields of management and entrepreneurship. Subjects suitable for publication include the following fields: - Finance Management - Operation Management - Human Resource Management - ...