JURNAL EKSBIS
Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi

THE EFFECT OF SOCIAL MEDIA PROMOTION AND PRICING ON PURCHASE DECISION AT CAFE SEARAH MALANG

Nely Sahida (Unknown)
Sudiono Putri, Kartika Anggraeni (Unknown)

Article Info

Publish Date
30 Mar 2023

Abstract

This study aims to determine the effect of social media promotion and pricing on purchasing decisions at Cafe Searah Malang. The research method used in this study is a quantitative research method. The sample used was 125 respondents (25 question items x5) referring to the Malhotra theory and the sample in this study were students in Malang. The test was carried out using the statistical package for the social sciences (SPSS). The sampling technique in this study used a purposive sampling technique. The results of this study indicate that the effect of social media promotion and pricing partially and simultaneously has a significant effect on purchasing decisions.

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Journal Info
JURNAL EKSBIS
Website

Abbrev

ekbis

Publisher

Universitas Islam Lamongan

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi Universitas Islam Lamongan dengan nomor terdaftar ISSN 1979-746X (cetak) dan ISSN 2621-4210 (online) adalah jurnal akses terbuka ilmiah yang diterbitkan oleh Litbang Pemas - Universitas Islam Lamongan. Jurnal Ekbis bertujuan untuk mempublikasikan ...