Jurnal Ilmiah Ekonomi dan Bisnis
Vol. 21 No. 1 (2024)

ANALYSIS OF K-POP FANS DRIVERS IN PURCHASING MERCHANDISE ON ONLINE GROUP BUYING (GROUP ORDER).

Qadri, Rizni Aulia (Unknown)
Sinambella, Fitriana Aidnilla (Unknown)
Arafah, Nadiya Nur (Unknown)

Article Info

Publish Date
29 Mar 2024

Abstract

This study was conducted with the aim of analyzing the driving factors of K-Pop fans in purchasing merchandise on online group buying suc as Group Order (GO). The population of this study is K-Pop fans in Indonesia and the sample of this study is K-Pop fans who have purchased merchandise on Group Order (GO). This study uses quantitative research methods and collects data using an online survey. This study uses Partial Least Square (PLS) analysis with the SmartPLS3 application as a data analysis method. The results of this study found that K-Pop, Impulsive Buying, Customer Perceived Value have a significant positive effect on Purchase Intention. Then Perceived Trust and Perceived Price Fairness have no significant effect on Purchase Intention, and Purchase Intention has a significant positive effect on Actual Purchase Behavior.

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Journal Info
Jurnal Ilmiah Ekonomi dan Bisnis
Website

Abbrev

JIEB

Publisher

Universitas Lancang Kuning

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmiah Ekonomi dan Bisnis invites academics and researchers who do original research in the fields of economics, management and accounting, including but not limited to: Development Economics Monetary Economics, Finance and Banking International Economics Public Economics Economic development ...