JENDELA PENGETAHUAN
Vol 18 No 1 (2025): JENDELA PENGETAHUAN

The Influence of Second-hand Clothing Product Quality on Consumer Satisfaction at Mardika Market, Ambon City

Kaimudin, Umiyati (Unknown)
Louhenapessy, William George M (Unknown)
Rehatta, Geradin (Unknown)



Article Info

Publish Date
30 Apr 2025

Abstract

This study aims to analyze the impact of second-hand clothing quality on consumer satisfaction. Product quality was evaluated through performance, aesthetics, and durability indicators, assessed using questionnaires distributed to 50 respondents. The research employed a quantitative approach with simple linear regression analysis. The results indicated that second-hand clothing quality has a significant effect on consumer satisfaction, with a coefficient of determination of 30.3%. These findings suggest that consumers tend to be more satisfied when the quality of second-hand clothing meets or exceeds their expectations. This study emphasizes the importance of product quality in enhancing consumer satisfaction and provides recommendations for sellers to maintain quality standards and product transparency. The study also offers insights for businesses on sustainable marketing strategies in the second-hand clothing industry

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Journal Info

Abbrev

jp

Publisher

Subject

Other

Description

JENDELA PENGETAHUAN was first published in April 2007 (Print ISSN 2979-7842) and is published by the Alumni of the Faculty of Teacher Training and Education, Universitas Pattimura in collaboration with LP2M-Maluku. JENDELA PENGETAHUAN serves as a medium of scientific information and communication ...