JIHBIZ :Global Journal of Islamic Banking and Finance.
Vol 6, No 2 (2024)

DAMPAK GENERASI Z SERTA KEPUTUSAN MENGGUNAKAN BSI MOBILE

Ulfa, Riski Walidaini (Unknown)
Djakfar, Inayatillah (Unknown)
Riza, Akmal (Unknown)

Article Info

Publish Date
31 Jul 2024

Abstract

This research aims to determine the influence of understanding products and service features on decisions Gen-Z to use BSI Mobile. Using quantitative methods with a descriptive approach, and the research sample was obtained 100 respondents using a cluster random sampling technique from Generation Z in Banda Aceh city who used BSI Mobile. Then, based on multiple linear regression analysis, the result were obtained that the variables of product understanding and service features had a positive and significant effect on the decision to use BSI Mobile.

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Journal Info
JIHBIZ :Global Journal of Islamic Banking and Finance.
Website

Abbrev

jihbiz

Publisher

Universitas Islam Negeri Ar-Raniry Banda Aceh

Subject

Economics, Econometrics & Finance

Description

Jihbiz : Global Journal of Islamic Banking and Finance publishes research articles of interest to Islamic Banking, Insurance/ Takaful, Islamic Accounting, Business Ethics and Legal Issues, Work Ethics, Islamic Work Ethics, Islamic Corporate Social Responsibility, Islamic Financial management, ...