Marketing Management Studies
Vol. 4 No. 2 (2024): Marketing Management Studies

The influence of perceived usefulness, perceived ease of use, perceived risk on behavioral intention for QRIS user

Muhammad Yusuf (Unknown)
Rahmiati, Rahmiati (Unknown)
Thamrin, Thamrin (Unknown)



Article Info

Publish Date
29 Jun 2024

Abstract

The purpose of this study is to analyze: (1) the effect of perceived usefulness on behavioral intention (2) the effect of perceived ease of use on perceived usefulness (3) the effect of perceived ease of use on behavioral intention (4) the effect of perceived risk on behavioral intention for QRIS in Padang. We did this by asking 310 QRIS users in Padang for their opinions. We collected our data directly from these users, who were interested in QRIS payments. Then we used a mix of descriptive and quantitative analysis, including multiple regression, to analyze the data using SmartPLS. The results of the study showed: perceived usefulness and perceived ease of use had a positive significant effect on behavioral intention; perceived ease of use had a positive significant effect perceived usefulness; perceived risk had a negative significant effect on behavioral intention.

Copyrights © 2024






Journal Info

Abbrev

mms

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business ...