<![CDATA[This study aims to analyze the influence of halal awareness and halal literacy on the purchase intention of packaged fast-food products among young Muslim consumers in Padang city, with religiosity as a moderating variable. The population comprises young Muslims in Padang city who consume fast food, with a sample size of 150 respondents. Data were collected through questionnaires and analyzed using SmartPLS software. The results indicate that: (1) Halal awareness has a positive and significant influence on the purchase intention of fast food among young urban Muslims in Padang city; (2) Halal literacy has a positive but insignificant influence on the purchase intention of fast food among young urban Muslims in Padang city; (3) Religiosity moderates the influence of halal awareness on the purchase intention of fast food among young urban Muslims in Padang city; and (4) Religiosity does not moderate the influence of halal literacy on the purchase intention of fast food among young urban Muslims in Padang city.]]>
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