Marketing Management Studies
Vol. 4 No. 3 (2024): Marketing Management Studies

The Interplay of Perceived Usefulness, Security, and Lifestyle in Shaping Gen Z's QRIS Usage Intention: A Path Towards a Cashless Padang

Rayhan Anugerah Hadikusuma (Unknown)
Thamrin, Thamrin (Unknown)



Article Info

Publish Date
30 Sep 2024

Abstract

This study aims to examine the effects of Perceived Benefits and Perceived Security on the Continuance Usage Intention of QRIS among Gen Z in the context of a Cashless Society, with Lifestyle as a Moderating Variable. The research employs an associative methodology to identify relationships between multiple independent variables and the dependent variable. The study population comprises Gen Z individuals in Padang City, with a sample of 150 QRIS users selected through purposive sampling within a non-probability sampling framework. Data were collected via questionnaires using a Likert Scale and analyzed using SmartPLS software. The findings reveal that: (1) Perceived Benefits have a positive and significant effect on Continuance Usage Intention; (2) Perceived Security has a positive but non-significant effect on Continuance Usage Intention; (3) Lifestyle does not moderate the effect of Perceived Benefits on Continuance Usage Intention; and (4) Lifestyle weakens the relationship between Perceived Security and Continuance Usage Intention.

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Journal Info

Abbrev

mms

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business ...