Jurnal Ilmiah Mahasiswa Nias Selatan
Vol 6 No 1 (2023): Jurnal Ilmiah Mahasiswa Nias Selatan

PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI ALFAMIDI SUDIRMAN TELUKDALAM KABUPATEN NIAS SELATAN

Khodasokhi Duha (Unknown)



Article Info

Publish Date
31 Jan 2023

Abstract

mentioned in this study. So it can be concluded that promotional activities can have a significant influence on purchasing decisions at Alfamidi Sudirman Telukdalam South Nias Regency. The suggestions given are based on the research results, namely: 1) Alfamidi Sudirman Telukdalam South Nias Regency should do more promotional activities than what has been done in order to attract more consumers and make purchasing decisions. 2) Alfamidi Sudirman Telukdalam South Nias Regency should pay attention to other things that influence purchasing decisions, for examples the difference between the price on the shelf and at the cashier.

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Journal Info

Abbrev

jim

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

JIM (Jurnal Ilmiah Mahasiswa) merupakan wadah publikasi karya ilmiah mahasiswa dan/atau dosen pada bidang manajemen dan akuntansi keuangan yang diterbitkan oleh LPPM UNIRAYA yang bertujuan untuk menyebarkan informasi tentang karya ilmiah dari dan untuk akademisi yang berminat pada manajemen dan ...