Journal of Social Commerce
Vol. 3 No. 2 (2023): Journal of Social Commerce

Determining Influencer Compensation Based on Engagement Metrics in Customer Recovery Campaigns

Irfandi, Irfandi (Unknown)



Article Info

Publish Date
21 Jun 2023

Abstract

This have a look at focuses on influencer reimbursement and Likes, Comments, Shares, and Views attached to purchaser recuperation campaigns. Addressing the research problem, the study adopts a quantitative research strategy, and it collects descriptive and inferential data and explores the correlations and relationships between the variables with the help of correlation, regression, analysis of variance  and analysis of covariance  that affect compensation. It also observes that a higher level of engagement such as Likes, and Views is highly associated with longer reimbursement. The look at addresses some of the voids in current literature by employing imparting a detailed account on character and combination consequences of engagement metrics on compensation. The investigation of this examine supplies invaluable findings to fashion additional efficient compensation methods in influencer promoting, the requirement for a various approach to evaluate influencer effectiveness.

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Journal Info

Abbrev

jommerce

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Social Commerce with ISSN 2809-9303 (Online) and 2809-929X (Print) is an international journal published by Celebes Scholar pg. The Journal of Social Commerce aims at providing platform for scholars, researchers, practitioners, professors, and students to publish their literary work in ...