Journal of Social Commerce
Vol. 3 No. 3 (2023): Journal of Social Commerce

Engagement Analysis and Influencer Fees A Study on Reconnecting Brands with Their Customers

Iskandar, Eky (Unknown)



Article Info

Publish Date
28 Sep 2023

Abstract

This observe investigates the relationship among influencer engagement metrics and costs in reconnecting manufacturers with former customers. Utilizing a quantitative approach, the studies analyzes how exclusive varieties of engagement along with likes, feedback, and shares have an effect on marketing campaign overall performance and the way various influencer fees impact typical fulfillment. Findings reveal that better engagement levels, mainly via feedback and stocks, extensively beautify conversion rates and customer recapture. Additionally, multiplied influencer charges are definitely correlated with better marketing campaign outcomes, emphasizing the importance of funding in influencer partnerships. The observe additionally highlights the various effectiveness of various influencer sorts, including celebrities, macro-influencers, and micro-influencers, supplying insights for brands to optimize their marketing techniques based totally on their goals and price range. These outcomes make a contribution to a extra nuanced knowledge of influencer marketing and offer actionable guidelines for enhancing campaign effectiveness.

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Journal Info

Abbrev

jommerce

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Social Commerce with ISSN 2809-9303 (Online) and 2809-929X (Print) is an international journal published by Celebes Scholar pg. The Journal of Social Commerce aims at providing platform for scholars, researchers, practitioners, professors, and students to publish their literary work in ...