Surakarta Management Journal
VOLUME 5 NO.1 JUNI 2023

ANALISIS KEPUASAN PELANGGAN BUS PO. HARYANTO MOTORS INDONESIA

Athok, Mahmud Al (Fakultas Ekonomi Universitas Surakarta)
Budiwinarto, Kim (Fakultas Ekonomi Universitas Surakarta)



Article Info

Publish Date
18 Jul 2023

Abstract

This study aims to determine the expectations and reality felt by bus passengers of PO. Haryanto Motors Indonesia and knowing the satisfaction of bus passengers of PO. Haryanto Motors Indonesia while using it on a trip out of town. Customer satisfaction is measured by the difference in comparison between expectations (X) and reality (Y) using indicators of tangible, responsiveness, reliability, assurance, and empathy. This research is a quantitative case study. Secondary data was obtained from the company. The research population is part of the bus passengers PO. Haryanto Motors Indonesia. The number of samples in this study was 100 respondents. The analytical technique used is descriptive analysis, paired t-test, and grafics. The results showed that there was a significant difference between the expectations (X) of passengers and the reality (Y) felt by bus passengers PO. Haryanto Motors Indonesia.

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Journal Info

Abbrev

smj

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Surakarta Management Journal (SMJ) diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Surakarta. Jurnal ini dijadikan media informasi tentang karya ilmiah di bidang manajemen dan bisnis baik hasil penelitian, kajian empiris maupun teoritis bagi akademisi, peneliti, dan praktisi. ...